SEM & SEO Manager

Other Titles:

Search Engine Marketing Manager

PPC & SEO Manager

Analytical Marketing Manager

Company Introduction

About Wrench, Inc.

Wrench is the fastest-growing, venture-backed automotive technology startup with a vision of removing the hassle around vehicle ownership. Our mobile-first automotive solutions span the vehicle lifecycle, ranging from pre-purchase vehicle inspections, vehicle diagnostics, mobile maintenance and repair, and partner offerings such as vehicle cleaning.

Our management application is a full suite of products that tackle logistical issues around parts sourcing, technician scheduling, work order management, automated pricing, customer management, payments, and affiliates and partner management. Our customer-facing technology platform powers our nationwide maintenance and repair and inspection businesses. The Wrench technology solution is being deployed internationally by some of the largest global automotive Companies.

THE INDUSTRY

The global automotive maintenance and repair market is currently valued at US $441.3 Billion, projected to expand at a CAGR of 4.6% and exceed the US $750 Billion in the coming decade. Wrench is disrupting this market. By inventing innovative technologies and products, Wrench is at the forefront of bringing a holistic solution to businesses and consumers alike that makes vehicle ownership hassle-free, intelligent, and transparent.

Job Description

As an SEM Manager, you will be responsible for planning, implementing, and managing multiple brands' SEO and SEM strategies. The job covers a wide variety of duties such as keyword, ad creative, and landing page fundamentals, performance reporting & optimization, A/B & multivariable testing, SEO technical analysis, link building, content strategy planning, and web analytics.

Roles and Responsibilities

• Help develop and implement SEO and SEM strategies across multiple brands
• Identify & implement optimization opportunities
• Meet & monitor business KPIs
• Prepare and present metrics, reports, and insights
• Define engineering product requirements
• Keep abreast of the latest SEO, SEM, and digital marketing developments, and cultivate proprietary knowledge
• Represent SEO & SEM perspective in cross-functional team discussions
• Reports to Marketing Director
• Salary commensurate with relevant experience

• 
  Exceptional analytical and problem-solving skills
• Strong process aptitude
• Fast & voracious learner
• Good time-management & prioritization skills
• Excellent interpersonal and communication skills
• 1-3 years of experience as a Search Engine Marketing Specialist or a similar highly analytical, hands-on marketing position
• Knowledge of web analytics, Google Ads, Microsoft Ads, Facebook, and Instagram
• Working knowledge of basic web technologies such as HTML, CSS, and JavaScript is a big plus, especially as they relate to SEO & SEM
• Bachelor’s degree required, technical or analytical field of study or equivalent experience preferred

Areas of expertise

• SEM
• PPC
• SEO
• Web Analytics

Salary: $57-$70K DOE

Starting Date: December 2022 or January 2022

Wrench, Inc. is an Equal Opportunity Employer. All employment decisions at Wrench, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.