Otterbein University seeks a Social Media/ Multi-Media Design Specialist join our team in the Office of Marketing and Communications, Division of Enrollment Management and Marketing. This is a full-time/exempt/12-months per year position.

The Social Media / Multi-Media Specialist is responsible for designing, creating, and managing visual and multi-media deliverables that will help inform, educate, and inspire audiences through communicating through social media as well as through print media, digital Web-based, and audiovisual communications. This creative colleague will support creative multi-media projects and will implement Otterbein’s social media strategy, develop brand awareness, generate inbound traffic, and encourage institutional support among constituents and stakeholders. Works collaboratively in a team environment; translates creative briefs and brainstorming sessions into visuals, layouts, and designs for print and digital; supports special projects and contributes to the work of other team members. This role helps ensure consistency in voice and cultivating a collaborative social media network.
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UNIVERSITY SUMMARY*: Historically progressive and building. That is the hallmark of Otterbein University and those connected to this private university nestled in the picturesque, historic Uptown Westerville district in central Ohio and minutes away from Columbus, Ohio’s largest city. Otterbein has set the pace by providing an educational experience that is progressive, innovative, and inclusive. Students come from towns throughout Ohio, as well as many states and multiple countries, enriching the campus through their individual and collective diversity. As a university that educates students of various racial, ethnic, and cultural backgrounds, we strive for and value a diverse faculty and staff that reflects our student population and Franklin County.

Otterbein has been selected as one of 23 universities across the US and the first in Ohio to host a Truth, Racial Healing and Transformation Campus Center. Otterbein will work with its own campus community as well as the Columbus City and Westerville City school districts to create positive narrative change about race; promote racial healing activities; and erase structural barriers to equity and opportunity.

JOB RESPONSIBILITIES

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

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(25%) In coordination with the Director of Communications leads institutional social media strategy, *implementation and analytics; develops and executes a social media strategy that helps strengthen and increase awareness of the University’s brand; generates and promotes University content across appropriate social media channels; develops and implements social media guidelines and policies for University-affiliated social media accounts; monitors and analyzes the University’s social media analytics; ensures compliance with University social media guidelines and policies by media account users from departments and divisions across the University; maintains list of all users and passwords for approved accounts; serves as the voice of University social media outlets, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Flickr, and any additional outlets; oversees Social Media Advisory Team to enhance and coordinate content on University Social Media channels; uses Hootsuite or preferred platform.

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(20%) *Supports social media advertising and promotional activities; develops social media content that supports Admission marketing; identifies and trains students featured in Otterbein’s weekly Tuesday Takeover program; assists with writing, research, graphic, and social media ads deliverables to meet deadlines manages social media ads based on approved budgets and timeline.

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Assists Director of Creative Services and Senior Director of Brand and Content Strategies with the design and production of traditional graphic design needs* which includes, but is not limited to: individual assets to full layouts for materials like magazines, brochures, booklets, and other print documents; layout and production of letters, postcards, table tents, and similar custom prints; institutional communication, signage, and other promotional and informational deliverables; as well as graphic assets used to support marketing and advertising campaigns including billboards, infographics, print ads, posters, brochures, collateral, and magazine layouts.

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(20%) In coordination with the Senior Director of Brand and Content Strategies, and the Director of Creative Services, this colleague will assist in conceptualizing, designing, creating, and editing a range of print, digital, and/or Web-based deliverables.*

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(5%) *Other duties as assigned; serves on division and university committees.

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SUPERVISORY RESPONSIBILITIES:* May supervise volunteers and student employees.

QUALIFICATIONS

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Evening and weekend hours are required at several key programs and opportunities throughout the year. A valid Ohio driver's license is required.
Otterbein University requires all employees to receive a COVID-19 vaccine or have a medical or religious exemption approved by the University HR department. Proof of vaccination or an approved exemption must be submitted to the University Human Resources department prior to the employee’s start date. Finalist candidates who would like to request information regarding religious and medical exemptions will be directed to HR for details.*
Minimum Requirements:* The successful candidate should be able to work in a fast-paced environment and juggle multiple projects while meeting client expectations and maintaining professionalism and should possess superb organizational skills to accomplish deadlines and projects in a timely manner. Bachelor's degree required, Minimum 2 to 5 years' experience in design, communications, public relations, and/or social media. Must have strong customer service skills and be able to establish and maintain effective working relationships. Must be able to work independently. Candidates chosen to continue in the process will be asked to demonstrate their ability and knowledge with a portfolio of work (graphic, multi-media, and social media).
Knowledge, Skills, and Abilities: The successful candidate should command the use of the Adobe Creative Suite for graphic design purposes. Additional consideration will be given to candidates who have familiarity or skill in utilizing Adobe After Effects, WordPress, Microsoft Office, and other software for motion graphics and/or media editing. Experience and/or interest in photography and/or videography desirable. Excellent communication and collaboration skills will further this candidate’s success and collaboration with the Marketing and Communication Team. Competency in oral and written English (including proper English grammar). Competency in basic math. Must possess the ability to use general office equipment including office PC. Must be able to spend prolonged periods of time working out of an office PC; must be able to manage work that the position is responsible for completing; must be able to work under deadlines and with interruptions. Must be able to meet regular and predictable attendance standards.
Core Competencies: Able to work will with diverse staff, faculty, students, business leaders, community members and other influencers; gains trust and respect of team members by demonstrating commitment to getting the job done while achieving results; actively participates in discussions, asks questions, and offers thoughtful insight and feedback; looks for opportunities to improve and reinvent processes that are dated; considers and understands their role and purpose in the broader context of the university; demonstrates professional basics of transparency, honesty, and clarity of thought when interacting with others in oral or written communication; ensures that one’s work, as well as others, are complete and accurate while being prepared for daily work schedules and commitment; demonstrates openness and flexibility when dealing with others and promotes cooperation and a welcoming environment for all; takes personal responsibility for the quality and timeliness of work, management of resources, prioritization and achieves results with little oversight.

SUPPLEMENTAL INFORMATION

This description is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of employees under supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned that are of similar kind of level of difficulty.
Otterbein University is an Equal Opportunity Educator and Employer

To help attract a talented team, Otterbein offers a comprehensive benefits package to full-time faculty and staff. Benefits at Otterbein include tuition benefits for employees and their dependents, 4 weeks of vacation, 11 paid holidays, medical, dental, vision, life insurance and disability.

Job Type: Full-time

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