Fora Financial is a technology enabled, leading provider of flexible financing to small and medium sized businesses. Since our inception in 2008, we have supported more than 25,000 merchants nationwide with over $2 billion of capital used for a variety of purposes, from funding everyday operating expenses to managing cash flow gaps to facilitating business expansion, and much more. Leveraging our proprietary technology, Fora Financial is able to deliver capital to our customers via a streamlined and simple process that can be completed in as little as 24 hours, compared with the weeks or even months it often takes for a business to receive a bank loan.
Over the past fourteen years, Fora Financial has grown from two founders in a small Manhattan workspace to a company of nearly 200 employees with new offices in New York and Miami. Fora Financial prides itself on being a partner-centric organization, offering a customized funding approach, collaborating with our small-business customers to understand their needs in a dynamic and ever-changing economic environment.
The Senior Data Analyst – Marketing is responsible for leading and conducting key Marketing analyses that will yield demonstrable impact for Fora Financial. This role will also work extensively with Marketing and the IT department to execute Marketing initiatives.

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Job Role: *

• Collaborate with developers and data engineers in designing the entire ETL pipeline, including data extraction, cleaning, and aggregation to develop a reliable data platform to support marketing analytics, initiatives, and processes.
• Gather, organize, and analyze large internal and external data sets to provide insights for Marketing initiatives.
• Responsible for the development, testing, and implementation of multiple Marketing reports and dashboards using Tableau and other reporting tools.
• Create and maintain detailed campaign tracking of Marketing programs and provide insights and recommendations.
• In collaboration with Marketing, use internal/external data sources and models to identify prospects for Fora’s direct mail program and provided technical and analytical support to execute the mailer campaigns.
• Identify and/or implement opportunities for improvements to current Marketing process workflows.
• Serve as the liaison between Marketing, IT, and Analytics to ensure flawless execution of Marketing strategies.
• Provide other ad hoc analytics/reports as requested by management.

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Requirements: *

• B.S. degree or higher in Data Science, Computer Science, or equivalent quantitative field
• 5+ years of experience in Marketing analytics
• Experience working with cloud-based data technologies such as Snowflake or similar
• Proven ability to aggregate, extract, validate, and analyze large datasets using complex SQL queries
• Hands-on experience building and publishing customized and interactive dashboards within Tableau
• Advanced level of MS Excel skills, including advanced formulas, VBA, macros and data tables
• In depth understanding of data collection, data flow management, data manipulation, data archiving and data standards
• Passionate about solving problems with data and high level of intellectual curiosity
• Highly motivated to work on multiple projects in parallel and team player with a startup spirit
• Very strong written and oral communication skills, with proven ability to translate complex analysis into actionable insights to a non-technical audience

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The Benefits of Working for Fora Financial: *

• Medical, Dental and Vision Coverage
• 401K Match
• Life Insurance at No Cost to Employees
• Generous Time Off Plan Including Rollover Vacation Days
• Commuter Benefits
• Health Care and Dependent Care Flexible Spending
• Weekly breakfast, snacks and Friday lunches provided onsite
• Hybrid working model offering employees the option to work from home 2 days a week

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Hybrid role from either our NYC or Miami office

Fora Financial is an Equal Opportunity Employer

Job Type: Full-time

Pay: $90,000.00 - $115,000.00 per year

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Miami, FL 33131

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