Brand Content Manager - Apple Music and Podcasts, Marcom LA Job at Apple
Summary
Posted: Sep 6, 2022
Weekly Hours:
40
Role Number:
200421384
Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and implementation of world-class communications. Marcom LA is seeking an experienced marketing communications professional to provide strategic, communications, and executional leadership across our consumer marketing with a focus on creative content. This is a new role that will join an established team of Brand Managers, Producers, Creatives, and Strategists who work across various functional teams (Apple Retail, Channel, Interactive, Events, Video and Packaging) to help lead, develop and implement global integrated marketing communication efforts for Apple Music and Podcasts. This position requires a self-motivated, proactive, resourceful individual with strong communications skills, the ability to problem solve and leadership skills.
Key Qualifications
- Ideally brand content experience at a creatively driven ad agency or in-house marketing team (preferably 8+ years)
- Pro-active, inquisitive and team oriented with the ability and vision to define the day-to-day aspects of this new role whilst keeping focus on its larger goals.
- Ability to proactively build rapport, credibility and influence, and get results throughout a highly matrixed organization.
- Expertise in managing the create development process across a variety of communication vehicles including print, interactive and video.
- Knows how to support, understand, and enhance the creative development process across multiple media and functional teams.
Description
Oversee and guide creation of content through creative development process. This content may include photography, demo content, third party content, illustrations, etc. Partner with Product Marketing and Brand team to ensure content is strategically aligned to product features and communication strategies, and that the content is locally relevant to every Geo. Work in close partnership with Creatives and Producers to initiate, problem-solve and lead all aspects of creative development of content to be used across all teams. Lead launch and sustaining campaign efforts from inception to completion in the area of creative content strategy and integration across functions. Works closely with the Brand Manager, Production teams and Brand Project Manager to input on a launch schedule and guide use of shared content through the development of launch work. Partner with Brand team and Strategy to develop compelling content briefs that align with the overall communications strategies. Participate in creative reviews to ensure the content strategy is on brief and the content story is carried across marketing materials. Communicate content strategy and directional changes to key partners. Regularly brief creative and content curation teams (eg Business Affairs, Photo team); drive communications across teams and align with creative development schedules, presentations, approval processes and troubleshoot to build a smooth workflow for the cross-functional teams involved. Ensure all Localization teams receive the latest, accurate information to support their work. Work with Production teams to input on project scope and act as the primary point person for scope related issues through the creative development and production phases. Handle requests for content from non-Marcom groups and act as lead on content specific projects e.g. screens, PR imagery. Lead weekly Content/Functional Producer check-ins through the lifecycle of a project. Demonstrate creativity in problem solving, dynamic and unconventional thinking, and quick adaptation to new technical areas.
Education & Experience
Bachelors degree or equivalent experience.
Additional Requirements
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